The employee recognition program Simply the Best was formed to celebrate the efforts of those dedicating their lives to the residents and families Next Step Healthcare serves. It encompasses tangible gifted items, monthly team gatherings, and annual events to ensure milestones aren’t overlooked.

The Focus: develop appreciation initiatives on a large scale to increase morale and encourage team synergy

The Story: collaborated with corporate personnel to transform business goals into anniversary gifts and elevated recognition events

The Ability: stretch an existing master corporate brand to create targeted sub-identities, design for human experiences and environmental spaces, oversee and coordinate many aspects of an event, facilitate anniversary cards and gifts by monitoring inventories and requests, order custom items through trustworthy vendors

The Result: increased company-wide employee recognition, showcased the most dedicated 35+ years group, strengthened relationships between corporate and facility teams

The opportunity to advance internal communications was apparent in the increasingly digital world. In communication with the Executive Team, it was agreed that we needed to ensure that new hires and current staff had more effortless access to what they needed, which lead to a layered new hire booklet utilizing QR codes along with digital guides.

The Focus: distribute information in a way that prioritizes accuracy and efficiency for all parties involved

The Story: transformed how information was provided with easy-to-navigate and easy-to-digest informational resources

The Ability: remove visual overwhelm, rethink processes to remove pain points, navigate shifting deadlines, conceptualize and compile multi-page layout files, set up complex technical designs with proper bleeds and dielines

The Result: simplified the process of sharing and updating information through timeless resources

While producing materials to be used across the company, I also created a centralized way for facilities and recruiters to obtain them with processes and contacts readily available no matter the need.

The Focus: acquire high-quality products through reliable vendors and empower facilities to increase recruitment efforts

The Story: build a comprehensive ProShop and Collateral Guide from the ground up so non-designers like facility personnel and recruiters could easily request and obtain branded materials and giveaways

The Ability: understand the highly technical world of pre-press, color management CMYK/Pantone, dielines/bleeds setup, independently manage vendor relationships for cost-efficiency and quality, act as the point of contact for deliverables, oversee purchases to ensure alignment

The Result: became visually reputable with high-quality collateral, simplified the obtaining process, streamlined the procurement process

Annually for National Skilled Nursing Care Week, our company showed our facility teams appreciation by creating a company-wide theme built into a week of excitement through decorations, activities, and gifts to encourage celebrating one another.

The Focus: strengthen company culture, scale internal branding, generate content for social media and marketing materials

The Story: collaborated with corporate personnel and facility teams to carry out an interactive week of excitement

The Ability: generate overarching themes, work cross-functionally with non-creative teams and vendors to plan and coordinate purchases and deliveries of items, bundle and effectively communicate the final plan

The Result: appreciative employees, heightened positivity among staff/residents/visitors, continually increasing supply of branded imagery due to branded apparel worn ongoing

With only logos, a new central website, and a simple corporate brand guide, branding needed to be dispersed within the buildings, into their communities, and throughout external communications. Even with seemingly simple things like holiday greetings and bereavement cards, the visual stamp can go a long way.

The Focus: attract potential residents and family members, create focused materials to recruit new team members, improve business materials

The Story: directed comprehensive corporate brand identity across all channels to establish visual consistency, collaborated with marketing partners to ensure materials effectively translate objectives, accurately prepared files for digital or print distribution

The Ability: scale an existing high-level brand vision into a robust visual ecosystem, manage and organize asset libraries for a corporate brand identity, take care of the creative pipeline from concept to completion

The Result: multi-platform marketing that seamlessly connects the physical facility both internally and externally

At Totally Promotional—an e-commerce and manufacturing company—I produced thousands of customer proofs using Adobe Illustrator to bridge the gap between order requests and printer requirements. By understanding the technical world of pre-press color management as well as various ink processes and product types, I was able to identify and solve any potential printing concerns to minimize production delays and prioritize customer satisfaction.

At Thirty-One—a direct-selling company—I worked both individually and in collaboration with different areas of the Home Office team to produce various marketing materials. Some designs were used within their conference store or on social media, while others went into the hands of customers. I also had the opportunity to take charge of carrying out the visuals for that year’s Leadership Inventive Trip, from the informational sheets and invitations to the island branding and photo props.

At The McKinley Avenue Agency—a student-run advertising agency—I designed for various in-house needs, including our own marketing materials after a recent rebranding left us with only a logo. The brochure was a helpful tangible explanation of who we were and what we offered that could be left with clients. I also designed advertisements for a wide variety of clients that landed anywhere from university news sources and coupon books to social media and local billboards.